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Overview of Landing Page: A landing page serves as your website's warm welcome. It's the specific page users reach after clicking on your marketing clickbait—a link, advertisement, or email. Crafted to grab attention and inspire action, landing pages should offer a smooth, relatable experience. They&
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Overview of Wizard of Oz MVP: Let’s examine a concept that feels somewhat magical in the realm of product development — the Wizard of Oz MVP. Imagine the initial phases of product creation, where you may be uncertain about customer interest or the product's feasibility. This technique proves
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Overview of UX Copy: Creating UX copy resembles crafting a dialogue between a product and its user. It includes those small phrases you find on apps, websites, and digital platforms that smoothly guide you through tasks. If you've ever received a gentle prompt to “save your progress” or
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Overview of Jobs to be Done The Jobs to be Done (JTBD) framework focuses on understanding the true needs of your customer. This method goes beyond merely identifying who your customer is; it delves into what they are looking to achieve in their lives. It's not about the
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Overview of Affinity Mapping Affinity Mapping is a method to collect, categorize, and prioritize information during brainstorming or research processes. In this approach, you group similar items together, similar to tidying a disorganized space. By using this technique, groups can visualize patterns or themes and make informed decisions. Affinity Mapping
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Product principles are guiding statements that outline the core values and intentions behind a product’s design. They serve as a decision-making framework to ensure consistency, align teams, and prioritize unique, user-centered experiences throughout the product process. Great product principles push products to unique heights. Align your team with a